Auto Body Repair Made Simple

Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg, opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated and effective work of so many Kayser employees, we grew to be the largest Ford dealership in the state.

Kayser has since grown to sell Chrysler, Dodge, Jeep, Ram, Chevrolet, Buick, Isuzu Trucks, Ford and Lincoln brands at seven locations in Sauk Prairie, Green Bay, Watertown and Madison.

When Paul Kayser began selling the Ford Model T in downtown Madison, the city was really more akin to a small town. Although I have always thought of Madison as having that small town feel, it has grown tremendously and very successfully since 1925. However, we still strive to provide small town friendliness while maintaining the low volume pricing model Kayser has been known for.

We look forward to seeing you again soon.


Sean Baxter


Kayser Automotive Group

  1. Kayser Collision Center

    2303 W Beltline Highway
    Madison, WI 53713

    • Sales: 608 276-0306
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Get in Touch

  • CONTACT US AT: 608 276-0306
  • Monday7:30AM-5:00PM
  • Tuesday7:30AM-5:00PM
  • Wednesday7:30AM-5:00PM
  • Thursday7:30AM-5:00PM
  • Friday7:30AM-5:00PM
  • SaturdayClosed
  • SundayRelaxing...